Trends in Reach and Visibility

  • By Cheryl Kenny
  • •
  • 16 Nov, 2018

digitalroadmap® Marketing Strategies

Consider the following trends when planning how to attract and hold your markets attention.

#1 Shopping Density Increases

Shopping tool portals such as Shopify are reporting growth of over 50% in the number of online stores being created.  

#2 Social Media Diet?

Advertisers report that social activities are providing a soft return on investment. According to Hanapin studies, it takes a minimum of 8 social media interactions to generate an online sale. 

#3 Start Here

Over 50% of consumers start certain search on Amazon. Over 45% of all consumers start their search on Google. 

#4 Content Alignment

Building Pillar content allows you to rank higher in organic search and will decrease online advertising costs on pay per click networks.

#5 Last Year Does Not Mean This Year

Last years performance is not this year’s performance! How and where your audience finds you can shift. Monitoring your competition gives insights into possible trends.

Cheryl Kenny is the Chief Marketing Officer with Concentric. Find out more about Cheryl here.

This article is from the Spring Edition of Digital Dollars and Sense. Click here to view the complete edition (it will open as a pdf or ebook).

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